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Ostermalms Saluhall Magasin no1 2023_quincy jones_lina bielsten.jpg

Read our latest issue (in Swedish):
Östermalms Saluhall Magasin No.1 2023

Östermalms Saluhall Magazine

Östermalms Saluhall was elected to the world’s seventh best food hall by the international award-winning magazine Bon Appétit. The beautiful brick cathedral is a temple in Stockholm for the bon vivants who appreciate top-quality ingredients and its proper handling, which is the soul of the daily work in the food hall. Personal meetings with visitors and customers as well as the high level of knowledge has always been a hallmark for all traders in Östermalms Saluhall, many of whom have been here for generations.

In June 2010 their very own exclusive magazine was launched and distributed to loyal guests – an affluent target group – and has since the premiere attracted several strong brand advertisers. The magazine is a regular journal that is intended to nurture frequent customers of the food hall, and enable a closer relationship to all partners. There is no segmentation by annual income, average age or gender, rather it’s a magazine for people who appreciate “la joie de vivre” and who are willing to pay for the high quality of life they actively care about. The team creating the magazine focus on a high degree of legibility.

Anyone who is interested in life-affirming experiences in general and of food and ingredients of the highest quality, in particular, will find stories of inspiration and practical advice in terms of food and drink culture. In addition, we highlight anecdotes gathered during the hall’s 135 active years and meet interesting, both Swedish and International, personalities. The printed edition is 10 000 copies, with two issues per year, and distributed to our most loyal visitors and business partners. The food hall has approximately 50 000 visitors each week. Total reach is over 30 000 readers per issue and also 20 000 - 30 000 unique views online every month on our online plattform where all issues as well as separat stories are published, at Catchment area is extended due to distribution through various strategic partners around the local area, for example, hotels, exclusive fitness centers and restaurants within the traders own network. PS. The magazine is only available in Swedish!

We look forward to continue this inspiring journey with traders, partners and especially with our loyal and dedicated customers!

Lina Bielsten

Editor in Chief / Publisher

We are always interested in new ideas. Please leave suggestions on what you are looking forward to read in future issues. 

Lina is the project manager for Östermalm's Saluhall and also the initiator of Saluhallen's magazine. Already at the age of ten, she created newspapers and sold her own postcards, then with © Bielsten Production on the back. The first publication was the Davis Cup magazine in 2010. For the past thirteen years, Östermalm's Saluhall has been on the magazine cover!
- It is an honor to work with such a strong and prominent brand as Östermalms Saluhall. I have been involved in communication and events for 25 years since my master's degree in economics from Linköping University. It is something of a dream for me, who loves the food hall and all the high quality food, to preserve the traditions at the same time as we must evolve to meet new challenges. I have brought with me the experience of digital media from the media agencies, but I also learn a lot from the traders about the everyday life in this ancient building. The majority of our traders have been here for generations and it is an invaluable knowledge to refine.
Open Space Office

Östermalms Saluhall Magazine


Östermalms Saluhall Magazine

is published by Bielsten & Co AB on

behalf of Östermalms Saluhall


Bielsten & Co AB
Box 1408, 701 14 Örebro

Chief editor & publisher:
Lina Bielsten
Art director & advertising officer:
Carolina Krupinska
Sales manager:
Christina Colldahl
Jimmy Hansen, Hugo Thambert,
Sam Britz and Cristian Wahlén.
Lina Bielsten,
Claes Kanold,
Tove Henckel Oscarsson och Ulf Elfving.
Print: V-tab/Printer Consult

Want to get the magazine shipped home?

The magazine is free when you pick it up in the entrance halls or at the merchants in the food hall.
For home delivery, postage and administration fee are charged in advance, currently SEK 85 .
Leave a message with name and postal address to

Östermalms Saluhall Magazine


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